BBAC 100 Financial Accounting6 ECTS

Financial Accounting is an introductory core business course. It introduces students to the language of business and its use as a tool for the decision-making process. Students learn the underlying principles of externally reported financial information governed by the IFRS. They learn the accounting cycle that enables them to prepare and analyze financial statements. Students will be required to use this knowledge in other business courses that require them to make decisions based on reported financial information such as finance and management courses in that it provides them with the ability to understand the underlying economics of the financial statements and their implications. Co-requisite: BBAC 180.

BBAC 101 Introduction to Business3 ECTS

This course introduces students to the many facets of private enterprise systems and of the businesses that operates within this framework. It will focus on the overview of the forces within the business environment i.e., globalization, economics, government, and society. This course is a key core course within the Faculty of Business. Students use this course to learn more about the business landscape by focusing on business systems and key functional areas within the firm such as marketing, operations, accounting, finance, management, and human resources. This will empower students to make decisions regarding their future specialization in the field of business.

BBAC 102 Operations Management6 ECTS

The course is an introduction to contemporary operational management issues and techniques. The focus of the course is on the tradeoffs in various decision areas and how operational strategies are aligned to the organization strategy. A strong emphasis is placed on the development and use of quantitative models to assist in decision making. By the end of the course, students will have a solid understanding of the key role Operations Management plays in competitive advantage. Students should expect to become familiar with various operations processes and systems. Further, they will acquire some of the skills necessary to critically analyze a firm's performance from an operations point of view.

BBAC 180 Financial Accounting Lab3 ECTS

The Lab presents a comprehensive project which complements an introductory financial accounting course from both a technical and conceptual perspective. It demonstrates the underlying accounting standards and principles customized to student suggested business events. The use of Excel (Appendix) shows students the interdependence of accounting cycle steps from a technical standpoint. A fictitious illustration is used to introduce business and accounting concepts and application. Students use their imagination and general knowledge to start-up a small service organization. They demonstrate their knowledge in preparing and using accounting information. Co-requisite: BBAC 100.

BBAC 190 Business Communication Skills Workshop0 ECTS

A 12.5-hour workshop designed to introduce students to the various communication skills needed in a typical working environment. Mastering these skills plays a profound role in shaping and advancing students' professional careers in all types of industries and work scopes. The workshop will also introduce some specific guidelines for the most effective use of a variety of communication skills in the workplace in an interactive manner simulating a work environment.

BBAC 200 Foundations of Information Systems6 ECTS

This course introduces information systems that raise productivity, create customer value and sustain competitive advantage. It shows how the integration of information technology and information systems in the organization's work processes adds value for the business and its customers. It focuses on the following topical areas: competitiveness, functional information systems, e-commerce and supply chain systems, business intelligence systems, and systems development.

BBAC 201 Fundamentals of Management and Organizational Behavior6 ECTS

This course focuses on the management of the modern organization and the employees within, preparing students for their role as future managers and leaders. It explores essential management concepts, processes and techniques from an organizational behavior perspective. Main topics covered include management history and evolution, motivation, decision-making, leadership, power and politics, learning and perception, communication, managing groups and teams, and human resource management.

In addition to introducing theories, concepts and tools that are needed to manage various organizations of different vocations (private, public, for profit, NGO, governmental and others), this course involves the practical aspects of leadership and management. This allows students to gain a comprehensive understanding of management as an inter-disciplinary practice, encompassing ideas and concepts from economics, industrial engineering, psychology, sociology, anthropology and political science. The students learn who managers are and what managers do with an emphasis on leadership and organizational behavior. As such, through this course, the students will form a holistic appreciation of management roles and functions that are essential for other business courses such as Strategic Management, Marketing, Entrepreneurship, International Management. Doing so will enable them to be better prepared to mark their leadership in shaping a better world. Prerequisite: ENGL 101.

BBAC 202 Business Data Analysis6 ECTS

This course provides a comprehensive exploration of the significance of numerical information and statistical techniques in informed decision-making across diverse contexts. Students will engage in the differentiation between discrete and continuous probability distributions and learn to apply Binomial, Poisson, and Normal distributions to analyze real-world data effectively. The curriculum includes an examination of sampling distributions and the Central Limit Theorem, alongside insights into hypothesis testing methodologies such as z tests and the p-value approach. Through practical applications, students will develop essential skills in correlation and linear regression analysis while gaining a robust understanding of the underlying assumptions governing these statistical tools. Ethical considerations in data analysis will also be a key focus, equipping students to apply statistical concepts responsibly and meaningfully in interdisciplinary fields, thereby enhancing their contributions to their respective domains. Prerequisites: MATH 103 and CMPS 108; Co-requisite: BBAC 280.

BBAC 203 Business Finance6 ECTS

This course teaches the tools that determine and analyze the major decisions a financial manager has to make, including identification of the firm's goals, time value of money, use of discount cash flow models, capital budgeting under certainty, capital structure as it relates to cost of capital, dividend policy, and ethics in finance. Prerequisite: BBAC 100; Co-requisite: BBAC 281.

BBAC 204 Principles of Marketing6 ECTS

This course is designed to introduce the basic concepts and practices of modern marketing as they are applied in a variety of settings: in product and service companies, in consumer and business markets, and in small and large businesses. This course follows a practical approach, and students are required to apply theoretical concepts in a group Marketing Plan Project which includes both a written component and an in-class presentation (utilizing PowerPoint slides). It is expected that this approach will allow students to understand each marketing concept as well as have the ability to apply these concepts to issues that occur daily in the business world. Prerequisite: ENGL 101.

BBAC 280 Business Data Analysis Lab3 ECTS

This is a lab course in which students practice the concepts covered in BBAC 202, Business Data Analysis, which introduces the basic statistical methods that are commonly used for managerial decision-making. The course first reviews the descriptive statistics and basic concepts of probability distributions, in particular the normal distribution. Then the course studies topics on inferential statistics such as confidence intervals, hypothesis testing, one-way analysis of variance and correlation analysis. The course finally covers simple linear regression and introduces students to multiple linear regression and time series forecasting. Co-requisite: BBAC 202.

BBAC 281 Business Finance Lab3 ECTS

This lab complements the introductory finance course, BBAC 203 – Business Finance, from an applied perspective. The course is designed for students to apply the core concepts such as time value of money, discounted cash flow analysis, capital budgeting and estimating the cost of capital. Students will use a software package, such as excel, to address, from a practical perspective, the decisions that financial managers face. Co-requisite: BBAC 203.

BBAC 290 Strategic Career Planning Workshop0 ECTS

A 12.5-hour workshop designed to guide students on how to plan and develop their careers in all types of industries and work scopes. The workshop will also provide students with some specific guidelines on how to assess their interests, skills, value satisfiers, and lifestyles. It will also help students to search for a job, study and analyze job vacancies, write their resume, and cover letter as well as get well-prepared for a job interview.

BBAC 300 Management Accounting6 ECTS

This course covers the use, interpretation, and analysis of management accounting information for management decision-making, planning, and control of operations. The focus is on cost behavior, cost measurement, budgeting, performance measurement and evaluation, responsibility accounting, and product costing. Management Accounting emphasizes the application of accounting information to solving problems in all major functional areas of an organization with a view of improving overall performance and profitability. Prerequisite: BBAC 100.

BBAC 301 Business Ethics6 ECTS

This is an introductory course that provides students with an overview of business ethics at the individual, organizational, and societal levels. Issues such as corruption, sexual harassment, fair trade, fraud, whistle-blowing, corporate social responsibility, ethical norms, ethical values, environmental responsibility and many more will be examined both in the international as well as the local context. Ultimately, the course is designed not only to introduce students to a wide array of current ethical issues in business but to also foster skills related to critically analyzing the ethical and social dimensions of business-related problems in order to build more ethically informed rationales for decision making. The course is also designed to systematically improve the student's writing and presentation skills. Prerequisite: BBAC 201.

BBAC 302 Entrepreneurship and Business Planning      6 ECTS

In this course students will experience entrepreneurship firsthand by coming up with an entrepreneurial endeavor that they will pitch to an expert jury at the end of the course after applying the design thinking and lean start-up methodologies. First, students will define a problem that they would like to solve using the design thinking process and then brainstorm multiple solutions and select the best using a sound selection mechanism. Using the lean startup methodology, they will come up with a business plan for this business in parallel to creating a prototype and financial projections for the first three years. This experience culminates with creating a pitch deck and pitching the entrepreneurial initiative in front of an expert external jury. The course helps students to understand and experience the mindset of an entrepreneur by providing them with several cases and examples that are both international and regional in addition to exposure to real entrepreneurs through guest speaking and mentorship sessions. Co-requisite: BBAC 380.

BBAC 303 Business Analytics Using Data Mining6 ECTS

Today business analytics is helping organizations in every industry to use information for business advantage. It is helping them meet objectives like competitive differentiation, growth, and cost management by making choices about what markets to pursue, how to configure and price offerings, and how to make operations more effective and efficient. Nowadays, companies are immersed in massive amounts of data. They are more and more challenged with how to convert these data into actionable business insights. This course introduces applied data mining techniques including data processing and a set of data analytics tools related to predictive modeling such as classification and regression trees, logistic regression, artificial neural networks, and other techniques. Students will learn how to use these tools to provide practical solutions to problems faced by today's businesses. They will gain knowledge on how to improve decision making by adopting a data analytics approach. The course is designed for advanced undergraduate students and features the use of data mining software. Case studies and practical examples will be extensively presented throughout the course. Prerequisite: BBAC 202.

BBAC 304 Internship/Practicum3 ECTS

A summer period of guided work experience under faculty supervision by a mentor, and corporate guidance by a preceptor, designed to acquaint students with the world of work and help them acquire core values and basic skills necessary for an understanding of the global economy.

All BBA students must successfully complete the internship requirement. Normally, the internship takes place at the end of the third year and internships are assigned and/or allocated by the Internship and Placement Officer. However, students may solicit their own internships.

The internship is normally two months in duration. The student must comply with the policy of the host company regarding working hours. The work week must not be less than 5 working days. The student will be supervised by a faculty member throughout the internship period. The internship is graded. The grade is based on the evaluations of both the direct work supervisor and the faculty supervisor. The internship grade is included in the computation of the student's overall average.  Prerequisites: BBAC 200, BBAC 201, BBAC 203, BBAC 204, BBAC 290.

BBAC 380 Entrepreneurship and Business Planning Lab3 ECTS

This lab complements the Entrepreneurship and Business Planning course by developing the practical part through a pitch deck and pitching the entrepreneurial initiative in front of an expert external jury. The course helps students to understand and experience the mindset of an entrepreneur. Co-requisite: BBAC 302.

BBAC 400 Strategic Management         6 ECTS

Strategic Management is the senior capstone course for all business administration majors. What this means is that it is an integrative, big-picture course. In this course, students acquire the tools to apply business fundamental knowledge acquired in previous foundation courses to strategy formulation, implementation, and evaluation/control approaches. Students are required to use this new knowledge, as well as knowledge acquired from other functional area courses such as human resources, marketing, accounting, finance, operations and information technology, to identify current problems and chart the future direction of different businesses and industries. In sum, through this course, the student culminates his/her undergraduate curriculum through the application of core functional foundation concepts in an integrative way to various business situations. Prerequisites: BBAC 102, BBAC 200, BBAC 201, BBAC 202, BBAC 203, BBAC 204, BBAC 300, and BBAC 301.

BBAC 401 Business Law         6 ECTS

The main objective of the course is to help students understand the legal aspects of common American, European, and international business activities and the formation and functioning of commercial entities. This is accomplished through lectures, in-class discussion, and reading and analysis of court cases using the American case law method of legal education. Business law is an essential course for all business students. It provides future managers with the knowledge of various terms of law and basic legal rights and responsibilities. It also provides critical thinking skills and the ability to understand how individuals interact within the legal system, the laws, concepts and rules which dictate the behavior in such interactions, and awareness of the rules that regulate and protect commercial activity. In this course students will also apply concepts from other functional areas of management practice such as human resource management, marketing, accounting and finance to solve legal problems.

CMPS 108 Computing for Business         6 ECTS

This course introduces Excel as a computer tool to plan, create, and use spreadsheets to formulate and solve business problems. It exposes students to a wide coverage of spreadsheet topics from introductory concepts such as problem formulation, writing formulas and functions, charting, grouping, and error prevention to more powerful and advanced features such as pivot tables, and analysis needed in decisionmaking. In addition, it boosts students' ability to collect, analyze, and forecast business and financial data to generate valuable insights. The course offers students an opportunity to apply skills in a laboratory environment in which they can experiment using Excel business problems designed for some selected topics. It provides the tools to perform modeling, calculations, analysis of various phenomena encountered in other courses such as finance, operations management, human resources, etc.​

BBAM 300 Digital Marketing Strategy and Consumer Behavior 6 ECTS

This course introduces key principles of digital marketing strategy and consumer behavior in today's interconnected, data-driven, and omnichannel environment. It focuses on customer-centric approaches to marketing planning, communication, and engagement, guiding customers through the customer lifecycle from awareness to advocacy. The course emphasizes the role of buyer personas, CRM systems, AI in marketing decision-making, personalization, and loyalty frameworks. Combining theory, practical tools, and case studies, the course equips students to design and manage integrated digital marketing strategies effectively. Prerequisite: BBAC 204.

BBAM 306 Branding and Digital Content Creation for Business6 ECTS

This course focuses on the development and deployment of consistent brand narratives through strategic digital content across omnichannel platforms. It introduces students to content creation as both a creative and strategic discipline that supports brand equity, customer engagement, and long-term relationships. Students will learn to create, curate, and distribute various forms of digital content that resonate with target audiences and support Customer Relationship Management (CRM) goals. Through hands-on projects and applied theory, students will learn how to create value-driven branded content tailored to audience segments, lifecycle stages, and platform-specific norms. The course emphasizes personalization, customer experience design, and ethical communication in content marketing strategy. Prerequisites: BBAC 204, BBAM 300.

BBAM 307 Search Engine Marketing and Display Advertising    6 ECTS

This course offers a comprehensive exploration of search engine optimization (SEO), paid search advertising (PPC), and display and video ads, with a focus on creating, executing, and refining strategic campaigns. The curriculum highlights the importance of data-driven insights to guide campaign strategies and the integration of these marketing channels into broader CRM initiatives and omnichannel customer experiences. Students will gain hands-on experience with tools like Google Search Console and Google Ads, equipping them with practical skills to plan, launch, oversee, and analyze SEM and display campaigns effectively. Prerequisites: BBAC 204, BBAM 300.

BBAM 308 Social Media Marketing6 ECTS

This course offers an in-depth examination of social media marketing, emphasizing the strategic development, management, and optimization of social media presence to fulfill business objectives and enhance a cohesive omnichannel customer experience. Participants will acquire the skills necessary to produce content tailored to specific platforms, cultivate brand engagement, and oversee customer relationships across various social networks by employing data analytics, personalization techniques, and automation tools. The course investigates advanced subjects such as influencer marketing, social listening, social commerce, gamification, and augmented reality to enhance customer experience and foster brand loyalty. Prerequisites: BBAC 204, BBAM 300.​

BBAM 309 Website Optimization and Analytics6 ECTS

This course equips students with the essential knowledge and skills to optimize website performance and leverage web analytics for strategic marketing decisions. It focuses on how user-centered design, website optimization techniques, and data analysis contribute to achieving business objectives, enhancing customer relationship management (CRM), and supporting a cohesive omnichannel management strategy. Through a combination of hands-on exercises and leading industry tools, students will learn to improve website effectiveness, enhance customer experience, support acquisition and retention strategies, and measure the effectiveness of digital marketing initiatives across various touchpoints. Prerequisites: BBAC 204, BBAM 300.

BBAM 310 Seminar in Digital Marketing6 ECTS

The objective of this course is to integrate knowledge gained from courses across the curriculum. The seminar provides students with the opportunity to apply the knowledge they have acquired throughout the program to develop a research project on a topic of their choice related to digital marketing. Prerequisites: BBAC 204; BBAM 300; BBAM 306; BBAM 307.

Business Electives

BBAB 301 Human Resources Management6 ECTS

This course deals with understanding and managing human capital as a major strategic asset, macro and micro manpower planning, skill surveying, management learning, de-learning and relearning, results-driven performance in the age of virtual organizations and telecommuting, and knowledge workers in a rapidly changing corporate context within a knowledge global economy. Prerequisites: BBAC 201 and ENGL 101.

BBAB 302 Training and Development   6 ECTS

This course introduces students to the theories, application, and skills development aspects of Training and Development. Students will learn how to assess, design, develop, implement, and evaluate a training program. In this regard, concepts of training, including total needs assessment, employees'/trainees' learning motivations, learning and transfer theories as well as evaluation methods will be covered. This course also aims to give an understanding of how "Training and Development" is integrated into the overall organizational strategy. From an application point of view, students will design, develop, and evaluate their own training programs. Finally, students will develop training skills through conducting training sessions. Prerequisites: BBAC 201, ENGL 101.

BBAB 303 Gender, Work, and Inclusive Human Resource Systems6 ECTS

This course raises awareness and deepens understanding of the significant role of gender and diversity in contemporary work organizations. It offers multiple perspectives to analyze issues of gender and diversity at the levels of identity, organizational practices and society. The course provides students with conceptual and practical tools to critically examine social and organizational practices of exclusion and inclusion. The course further develops students' reflective skills in detecting how they, and the organizations they are participating in are doing gender and diversity. Moreover, students learn how they can act as change agents in making exclusionary practices visible and creating inclusive workplaces. During the course students will also develop their writing, group working as well as presentation skills. Prerequisites: BBAC 201, ENGL 101.

BBAB 309 Family Business: Issues and Solutions6 ECTS

This course focuses on family businesses: their importance, structure, governance, management, challenges; issues and solutions relating to succession, inheritance, business continuity, family vs. non family management, and rivalry between siblings, cousins, or across generations. Prerequisite: BBAC 201.

BBAB 310 Social Entrepreneurship
6 ECTS

A social enterprise is a hybrid organization that applies commercial strategies and uses market mechanisms to solve social issues. This course provides a foundation for students to understand social entrepreneurship. It reviews various schools of thought and perspectives on social entrepreneurship's role in tackling social issues, while covering concrete tools for students to begin to engage communities, identify a problem, and develop an innovative solution. Prerequisite: BBAC 201.

BBAA 300 Introduction to External Auditing6 ECTS

Modern auditing adopts a risk-based approach. To this end, besides elaborating on the relationship (and distinction) between auditing and accounting, this course capitalizes on the students' professional competences (acquired from other functional areas such as Finance, Management, Management Information Systems, and Financial / Intermediate Accounting among others) that allow them to: Conduct an audit in compliance with US GAAS/ PCAOB; Understand the importance of the auditor's professional business knowledge. Conduct substantive tests. Conduct tests of controls. Understanding the steps involved in planning & executing the audit engagement. Prerequisite: BBAC 100.

BBAA 301 Fraud Examination and Internal Auditing6 ECTS

This course covers concepts and topics of fraud detection, deterrence and prevention, types of financial statement and occupational fraud, and investigation and interviewing techniques. It also covers functions of internal audit, audit committees and corporate governance, planning and performing the internal auditing engagement, and coordination of internal auditing and external auditing. Prerequisite: BBAC 300.

BBAA 305 Financial Statement Analysis6 ECTS

A course that covers the relevance and process of accounting and financial analyses within the broader theme of business analysis. The focus is on informational role of accounting, the quality of reporting, the analysis of financing, investing, and operating activities, as well as of different aspects of an entity's financial performance and financial position – all towards the ultimate purpose of informed decision- making. Prerequisite: BBAC 100.

BBAO 300 Total Quality Management for Business Excellence  6 ECTS

This course focuses on the concepts related to quality in all aspects of enterprise operations with special emphasis on the customer. Total Quality Management (TQM) is a comprehensive and fundamental rule or belief for leading and operating an organization, aimed at continually improving performance over the long term by focusing on customers while addressing the needs of all stakeholders. It is both a philosophy and a set of guiding principles that represent the foundation of a continuously improving organization. The bottom line of TQM is results: increased productivity, efficiency, customer satisfaction/delight, and world-class performance. This course will present the various TQM frameworks, concepts, and quality improvement tools necessary for implementing the quality culture that characterizes world-class organizations of the 21st century. The course will revolve around the core values and the criteria for performance excellence embodied in the Malcolm Baldrige National Quality Award, the highest award for performance excellence in U.S. organizations and which is increasingly being adopted worldwide as the operational definition of a world-class enterprise. We will, therefore, explore the key actions necessary for transforming business and not-for-profit organizations into world-class organizations that deliver ever-improving value to their customers, clients, and constituents. Prerequisite: BBAC 102.

BBAO 301 Introduction to Project Management6 ECTS

This course explores technical and managerial challenges of project management in general. The topics addressed in this course range from project selection techniques, project planning, budgeting, risk analysis, resource management to project monitoring and termination. The goal is to understand how project management decisions are reached, what tradeoffs are made, and how outcomes depend on the underlying situation. Decision analysis tools such as linear/non-linear programming and spread sheet simulation are utilized. Software packages used are Microsoft Project, Risk Solver/Crystal Ball and Excel Solver. Prerequisites: BBAC 102, BBAC 202.

BBAO 302 Enterprise Systems Design and Implementation6 ECTS

This course provides students a deeper understanding of business processes and enterprise systems. Different cross-functional business processes are covered, with an emphasis on how they interact to successfully deliver the business functions of an enterprise. The concepts in the course are reinforced using Enterprise Resource Planning (ERP) applications. The course also covers how enterprise data can be used to derive business insights and analytics. The following topical areas are emphasized in the course: business processes and enterprise systems, process integration, systems implementation, and enterprise systems for business analytics. Prerequisite: BBAC 200.

BBAF 300 Financial Markets and Institutions6 ECTS

This course offers students a broad understanding of how financial markets work. As any other market, financial markets are centered on a certain good (money) and are subject to the forces of supply (lenders) and demand (borrowers) that determine equilibrium price (interest rate). However, unlike other markets, various products can be derived from money, like loans, bonds, equity, mortgages, foreign exchange and financial derivatives. This feature makes the study of financial markets very dynamic. The course explores the determinants of interest rates and their impact on asset pricing. The material covered include securities markets and their embedded risks, fintech and digital currencies and their disruptive impact on financial markets and institutions. It also covers the working of financial institutions including Commercial Banks, Investment Banks, Mutual Funds, Pension Funds and Insurance companies. Although financial institutions vary in their financial intermediation activities, they all face common risks. The course sheds light on how to measure and manage such risks. Prerequisite: BBAC 203.

BBAF 301 Valuation Methods6 ECTS

This course covers techniques used by investment bankers and analysts for enterprise valuation. The techniques used are divided into intrinsic valuation and relative valuation. Intrinsic valuation includes dividend discount models, free cash flow to equity, free cash flow to firm. Relative valuation measures are price-to-earnings, price-to-sales, price-to-book, price-to-cash flow. The focus is on applications and insights as to when and why we use one measure versus another. Prerequisite: BBAC 203.

BBAM 301 Strategic Brand Management6 ECTS

This course deals with brands—why they are important, what they represent to consumers, and what firms should do to manage them properly. As many business executives correctly recognize, perhaps one of the most valuable assets a firm owns are the brands it has invested in and developed over time. Although competitors can often duplicate manufacturing processes and factory designs, it's not so easy to reproduce strongly held beliefs and attitudes established in the minds of consumers. In this course, students learn the importance of Building, Managing, and measuring the performance of a brand through its equity. The main concepts covered are unique to this course with a main focus on building, managing, measuring and communicating strong brands by developing an Integrated Marketing Communication strategy. Prerequisites: BBAC 204, ENGL 101.

BBAM 302 Customer Experience Design6 ECTS

Customer experience is a term that extends beyond traditional definitions of marketing, customer service, customer satisfaction and loyalty. It refers to the sum of all interactions the customer has with a company's brand. Successful companies like Apple, Starbucks, Netflix etc. strive to create holistic experiences for customers that include emotive, sensory, identity value to create strong and enduring customer-brand bonds, which are difficult for competitors to copy or break. Prerequisites: BBAC 204, ENGL 101.​​