Biography
Dr. Yaozhi Zhang holds a PhD in marketing management from the University of South-Eastern Norway. He also earned the Erasmus Mundus European Master in Tourism Management (EMTM), jointly offered by the University of Southern Denmark (Denmark), the University of Ljubljana (Slovenia), and the University of Girona (Spain), in 2021. His research has been published in leading journals such as the Journal of Business Research, Annals of Tourism Research Empirical Insights, and Tourism Recreation Research.
His expertise lies in quantitative and computational methods, with research interests centered on digital marketing. Specifically, he investigates how digital technologies can be leveraged to enable value co-creation between customers and marketers, and how such efforts contribute to firms’ marketing and business performance. F
Courses
Bachelor of Business Administration in Digital Marketing
- BBAC 200 — Foundations of Information Systems
- BBAC 204 — Principles of Marketing
- BBAM 300 — Digital Marketing Strategy and Consumer Behavior
- BBAM 302 — Customer Experience Design
- BBAM 310 — Seminar in Digital Marketing
Bachelor of Business Administration in Management
- BBAC 200 — Foundations of Information Systems
- BBAC 204 — Principles of Marketing
- BBAM 300 — Digital Marketing Strategy and Consumer Behavior
- BBAM 302 — Customer Experience Design
Master of Science in Business Analytics
- MSBA 503 — Optimization & Simulation
- MSBA 601 — Data Visualization & Communication
- MSBA 603 — Data-Driven Digital Marketing
- MSBA 606 — Social Media Analytics
- MSBA 608 — Capstone Project
- MSBA 609 — Research Thesis